The Internet Start-Up Bible addresses all the crucial issues concerning staring up an internet business.
Issues Covered:
You – What does it take to be an Entrepreneur?
Idea – How to evaluate it
Plan – How to write a business plan
Legals – The full story
Research – Get it right
Funding – What you need to do
Marketing – The customer is King
Design – First impressions count…
Technology – The Technology is the Experience
People – Who do you need? How do you find them?
Launch – Take-off
Growing – The Golden Rules
IPO (Flotation) – Bingo!
‘In five years’ time all companies will be internet companies or they will not be companies at all’
Alvin Toffler, Author of Future Shock and The Third Wave...
‘People always overestimate the impact that new technologies will have in short term, and underestimate their long-term impact’
About the Author
As management consultants, Chace, Read and Rowe help companies develop and implement growth strategies by launching new products, entering new markets and making acquisitions. They also work for private equity firms and venture capitalists, helping them to assess potential investments.
